Seth Godin - Tribes: we need you to lead us
“People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about change.”
“What does a leader look like?
I’ve met leaders all over the world, on several continents, and in every profession. I’ve met young leaders and old ones, leaders with big tribes and tiny ones. I can tell you this: leaders have nothing in common. They don’t share gender or income level or geography. There’s no gene, no schooling, no parentage, no profession. In other words, leaders aren’t born. I’m sure of it. Actually, they do have one thing in common. Every tribe leader I’ve ever met shares one thing: the decision to lead.”